Refreshing Thinking

After 20 years in marketing and fundraising, including many years as an agency Planning Director and then heading-up the Strategy & Consumer Insight Team at Cancer Research UK, I launched Strategy Refresh back in 2009 to help charities and other nonprofits take a really fresh approach to their marketing and fundraising.

All of my work is founded on my belief that the most important strategic resource any organisation has is its own marketing and fundraising staff.

This has led me to develop a unique approach to my consulting, through which I not only provide top quality strategic advice but also train, equip, and support client team members to drive forward what we develop together – thereby maximising the strategic benefit to their organisation.

I’m best known for helping charities and other nonprofits around the world make more effective use of digital engagement in support of their fundraising, campaigning, and communications objectives, but my work certainly isn’t all digital-focused.

You can read a little more about the projects I undertake here, and also see what some of my clients have said about our work together. For more information on my background and experience, you can find my LinkedIn profile here.

If you’re facing a tricky strategic challenge, or simply feel like your marketing or fundraising could do with some real refreshment, then I’d love to talk about how I can help. Just drop me a note using the contacts page.

 

 

Strategy Refresh Green

Strategy Refresh LLP is a limited liability partnership
registered in England and Wales (OC348604) whose registered
office is at Unit 10, 1 Luke Street, London, EC2A 4PX

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What I Do

With my technology and data-led marketing background, I’m particularly well known for helping nonprofits around the world develop integrated digital fundraising, campaigning, and communications strategies. I also provide training in digital strategy development and specialist support for staff responsible for digital transformation across their organisation.

However, my work isn’t all digital-focused. It could be that you’re looking for a strategic review of your marketing or fundraising, or specialist support to help your team consider fresh approaches to a specific strategic challenge you’re facing. From a couple of days to a long-term project, I can bring an unrivalled level of marketing and fundraising knowledge, actionable consumer insight, and fresh strategic thinking to help you achieve your marketing and fundraising objectives.

Whatever the project, you’ll always know exactly who you’ll be working with – it’ll be me (which my clients say is a good thing). Where required, I can partner with other specialists in areas such as creative development, media planning, data analytics and primary research.

I also teach masterclasses in-house for clients and at fundraising and marketing conferences around the world – such as Shaping The Future of Fundraising in Dublin; Digi.Raise in Melbourne; the Norwegian Fundraising Conference in Oslo, and the International Fundraising Congress in Holland.

You can also find me on Twitter @millbry.

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My Clients

While London-based I work for clients all around the world, including: CARE International, International Committee of the Red Cross (Geneva), International Society of Nephrology (Brussels), RSPCA, Save The Children UK, Save The Children Italia, Shelter, The Stroke Association, UNHCR Sweden, UNICEF Geneva, UNICEF UK, UNI Global Union (Geneva), VSO, WaterAid, and World Vision Canada.

Here’s what some of my clients say about our work together…

“Bryan is an outstanding expert, capable of bringing together a strategic and farsighted view with a very pragmatic approach. His way of getting to know the organization context and his capacity to bring on the same page people coming from different backgrounds and expectations are amazing. I had the pleasure to work with him on a project to refresh and revitalize our digital fundraising strategy. Bryan did bring such an added value in making us move towards a more integrated digital fundraising vision which is now shaping a more efficient and impactful way of working.” Daniela Fatarella. Head of Marketing & Communications at Save The Children Italia.

“I’ve had the pleasure of working with Bryan on numerous projects both at WaterAid and more recently the ICRC. He has fabulous strategic fundraising, marketing and planning skills and over the years has helped me and my colleagues to build highly successful fundraising programmes – growing income sustainably and saving on supplier costs. As well as being a great “expert” he’s also an excellent coach for senior fundraisers across a wide range of fundraising disciplines. Lastly, Bryan takes time to understand the causes he is working to support and the often complex context of fundraising within other organizational priorities.” Andrew Cook. Head of Private Fundraising at The International Committee of the Red Cross

“I worked with Bryan over the last 12 months to build my planning skills and help me develop a more strategic approach to digital fundraising at Save the Children. Bryan’s insight, guidance and experience have really helped me develop the tools needed to plan strategically and make the most of the opportunities for an integrated marketing plan across Individual Giving.” Alex Bono. Individual Giving Digital Manager, Save the Children UK

“Aside from his marketing expertise and strategic planning knowledge what makes Bryan really great is his approach to supporting us. He ensures he has a deep understanding of our charity and fundraising models, not just from a marketing perspective but also the everyday workings and challenges of being a fundraiser. He is never afraid to question our thinking and importantly to disagree with what we are doing and to ensure we focus on the key things.” Paul Mathews. Head of Individual Giving & Legacies, VSO

“The planning workshop that Bryan ran for us was just what we needed to kick-off the development of our new integrated online fundraising strategy, bringing together our internal team and our digital media agency through his strategic framework approach to online planning.” Susan Davidson. Individual Giving and Legacies Director, Save the Children UK

 

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Contact

If you’d like to talk about how I can help you address the strategic challenges your organisation is facing, then just fill-out the form below and I’ll get straight back to you.